5 Common Focus Group Mistakes to Avoid | Courtroom Sciences

Early jury research is critical for achieving superior litigation outcomes. Focus groups, mainly, are best done early in the case, well before mediation. Focus groups are where trial attorneys can find out the true strengths and weaknesses of their case and gather the most quality feedback possible. A focus group can pinpoint various issues, highlighting what jurors do and do not understand, demonstrating what witnesses, exhibits, and facts a defense attorney has that are most effective, and perhaps most importantly, what confused the group.

Read more: 5 Common Focus Group Mistakes to Avoid | Courtroom Sciences